Using Heading Tags To Increase On Page Optimization

Making use of <h2> through <h6> tags on your page will build a solid page structure and inform the spiders of the most important content sections, followed by sections which may not be so important. When a crawler comes across content in the <h2> tags it naturally thinks to itself, that whatever is between those tags, the page should generally be about. Concidently when you have a properly written page title for search engine optimization, the h2 tags will also contain many of the same keywords.

Placing the h2 and h3 tags on your vBulletin page is as simple as pie. Unless you can’t cook, but its still fairly simple and straight forward. We assume that you have a basic knowledge of how to modify your templates, and if not, now would be a good time to check out the vBulletin Manual on how to do so.

On your showthread template, after $navbar place the following code:

<div style=”text-align:center”>
<h2 class=”seovb2″>$thread[title_clean]</h2>
<h3 class=”seovb3″>Discuss $thread[title_clean] at $foruminfo[title_clean]</h3>
</div>

For your forumdisplay template place the following code after $navbar:

<div style=”text-align:center;”>
<h2 class=”seovb2″>$foruminfo[title_clean]</h2>
<h3 class=”seovb3″>$foruminfo[description]</h3>
</div>

The final step, is so you can apply styling to the tags, to better match your page style, and hopefully not take as much space up, in your additional CSS definitions place:

h2.seovb2 {font-family: Arial; font-size: 20px; color: #000000; font-weight: bold;}
h3.seovb3 {font-family: Arial; font-size: 16px; color: #000000; font-weight: bold;}

By doing this, you’re placing your forum keywords on the page along with the description, and for the showthread pages it should place the thread title and forum above the fold and in a easy location so the cralwers know what the page is about.